Present Your Science: Communication Strategies for Stakeholder Buy-In

Speaker:  Melissa Marshall, Present Your Science

 

Saturday, October 23, 9:00 – 10:00 a.m. EDT

Exhibit Hall “H”

Offers 0.10 CEUs / 1.0 PDH

Communicating science effectively has always been a challenge and the pressure on engineers to connect their important work to key stakeholders has never been greater. Have you ever tried to talk about a new technical project, only to be met with blank stares from your audience? Are you tired of the lifeless, text-heavy, bulleted slides that make up most presentations? Did you ever have a slam-dunk winner of a technical proposal go in front of a public audience only to be rejected because they didn’t “get it”? Join scientific presentations expert, Melissa Marshall, to learn practical strategies that you can use to transform the quality of your presentations.  From strategies on slide design to tips and tricks to tell a better story of the science, you will walk away with tools and techniques you can use to immediately stand out when presenting your work.

By the end of this session, you should be able to:

  1. Identify how to use audience-centered speaking to connect technical ideas to audience members of different backgrounds.
  2. Recognize how to filter a large amount of technical details to tell a more focused story of the science.
  3. Identify how to optimize slide design to be more clear and convincing.

Melissa Marshall is on a mission: to transform how scientists and engineers present their work. That’s because she believes that even the best science is destined to remain undiscovered unless it’s presented in a clear and compelling way that sparks innovation and drives adoption. For almost a decade, she’s traveled around the world to work with Fortune 100 corporations, institutions and universities, teaching the proven strategies she’s mastered through her consulting work and during her 10 years as a faculty member at Penn State University. Melissa is an in-demand leading expert in technical presentations. When your team works with Melissa, they’ll get the practical skills and natural confidence they need to immediately shift their “information dump”-style presentations into ones that are meaningful, engaging, and inspire people to act.

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